Your town's layout is your primary 'build' strategy. Efficient layouts minimize travel time for citizens, maximizing productivity. Common 'builds' include: Centralized Hubs where essential services (Market, Hospital, School) are clustered, surrounded by residential areas. This reduces citizen travel for goods and services.
Another effective 'build' is Resource Districts, where specific industries are grouped together (e.g., a farming district, a mining district, a foresting district). This reduces the travel time for raw materials to processing buildings. Roads are crucial for all layouts; Stone Roads are ideal for high-traffic areas. Experiment with different layouts to find what works best for your map and playstyle.