Fable III, like its predecessors, places a strong emphasis on your moral choices. Every decision you make, from helping a villager to executing a bandit, contributes to your alignment as either Good or Evil. This is represented by a visible aura around your character and affects how NPCs react to you.

Key Concepts:
- Good Deeds: Helping others, upholding justice, being generous. Leads to a benevolent appearance and positive reactions.
- Evil Deeds: Stealing, murdering, breaking promises, being cruel. Leads to a more sinister appearance and fearful reactions.
- Reputation: Separate from morality, your reputation is how famous or infamous you are. Completing quests, performing heroic acts, or committing notorious crimes all contribute to your reputation. A high reputation can lead to discounts in shops or even free items.
Your choices will have lasting consequences, especially during your time as ruler. Consider the impact of your decisions carefully.