The transfer market is where you shape your squad. Scout players extensively to find hidden gems or suitable replacements. Use the 'Transfer Hub' to manage bids, negotiate contracts, and sell unwanted players. Be mindful of your budget and wage cap. Consider loaning out young players for experience.
When negotiating, be firm but fair. Don't be afraid to walk away from deals if the demands are too high. Look for players in the final year of their contract for potential pre-contract agreements. Selling players for a profit can significantly boost your transfer budget for future seasons.