Upon launching Forza Horizon 3 for the first time, you'll be prompted to create your character. While this doesn't impact gameplay performance, it allows you to personalize your avatar. You can choose from a selection of pre-set male and female characters, and later, you'll unlock various clothing options to further customize their appearance. Take your time to pick a look that represents your style, as this character will be your on-screen representation throughout the festival.
After character creation, you'll be introduced to the game's premise: you're the new boss of the Horizon Festival in Australia. This means you're in charge of expanding the festival, recruiting new Drivatars, and organizing events. The initial setup also includes a brief tutorial drive, introducing you to the stunning Australian landscape and the core driving mechanics. Pay attention to these early moments, as they lay the groundwork for your entire Horizon experience.