Cash is king in SSX 3, allowing you to upgrade your rider, buy new equipment, and unlock various goodies. Here are the most efficient ways to earn cash and unlock content:

- Gold Medals: Always aim for gold in events. They provide the highest cash rewards and often unlock new events or items.
- Big Challenges: Both the main story and Freeride Big Challenges offer substantial cash bonuses upon completion.
- Collectibles: Finding Snowflakes and Souvenirs provides instant cash rewards. Collecting all of them in an area can give a bonus.
- Freeride Exploration: Simply exploring the mountain and performing tricks can passively earn you cash, especially if you maintain long combos.
- Replaying Events: If you're short on cash, replay events you've already gold-medaled. Your improved skills will likely net you more cash than your first attempt.
Prioritize upgrading your rider's stats first, as this will make earning cash in events much easier. Then invest in better snowboards and outfits with beneficial stat bonuses.